August 27, 2026 – At exactly 11:00 a.m. today, the much-anticipated Innovention Roundtable 2026 convenes, bringing together leading voices in media, branding, and digital culture to dissect one of the most pressing questions of our time: How can Africa convert its growing cultural influence into stronger brands, sustainable creative businesses, soft power, and meaningful economic value?
The roundtable, themed “The Business of Influence: Brands, Storytelling and Consumer Culture”, is spearheaded by Dr. Tunji Olugbodi, Executive Vice Chairman of Verdant Zeal Communications Group and the Asiwaju of Ara Kingdom.
Joining him in this landmark conversation are Ayodeji Razaq, CEO of RED|For Africa, and Oluwatosin Ajibade, founder of OloriSuperGal, with Sarah Ofonedu moderating.
Influence Beyond Attention
Olugbodi in a statement seen by Veracity Desk (veracitydesk.com) emphasized that storytelling is inseparable from business, noting that compelling narratives shape what people buy, where they travel, and how they see themselves.
“Every strong brand tells a story about identity, aspiration, belonging, or possibility. But influence also brings responsibility,” he said.
The roundtable will explore how influence can move beyond mere visibility to create lasting value—responsible brands, thriving creative enterprises, and stronger economic outcomes for Africa.
Free Participation
The event is open to all, with participation free of charge. Interested stakeholders can register or join via bit.ly/VZinnoventionRT26.
Olugbodi concluded with a call to action:
