The CEO of Sirtified Perfumes and More, Adetayo Olowookere, emphasized that succeeding in Lagos’ demanding business ecosystem requires resilience, financial discipline, and a focus on solving practical problems rather than simply chasing passion.
The wholesale perfume merchant, based at the Trade Fair Complex along the Lagos‑Badagry Expressway at Akwa Ibom Plaza (Shop A94), advised young people aspiring to start their own businesses to “start small, build strong local networks, and strictly separate personal and business finances.”
Adetayo shared these insights at a youth seminar held at a popular hotel in Victoria Island, Lagos, on Friday. The seminar was themed “Building a Mind That Can Succeed in Business.”
With over twenty years of experience in sales and marketing of designer fragrances, Adetayo said:“I am happy that you all have shown interest in becoming great in life by attending this important seminar. It is also a sign that you detest deviant behaviors that could harm society, and I pray God blesses you all. Let me first say: when starting a business, you must allow the market to pay for the solutions you provide, not just your personal passion. Identify everyday Nigerian challenges—such as logistics, power, or food supply—and build products that address them. Meanwhile, you’re free to contact me anytime for more useful advise after this seminar, my number is everywhere on the internet +234808 740 2121”
He further stressed the importance of financial discipline:“Religiously save a portion of your earnings, and always separate your personal bank account from your corporate accounts to track cash flow accurately. You must also understand cultural nuances: mastering local dynamics is vital. Whether closing a deal in Victoria Island or running operations in Oshodi, learn basic business etiquette, respect hierarchy, and use a few phrases in Pidgin or local languages to build trust.”
Adetayo also encouraged building strong support systems: “Success rarely happens in isolation. Network aggressively, find mentors, and consider strategic partnerships. Leverage technology—digital tools and online marketplaces like WhatsApp Business and social media allow you to reach massive customer bases on a shoestring budget.”
He concluded by urging participants to register their businesses with the Corporate Affairs Commission, remain tax‑compliant to build credibility, and consistently seek ways to convert personal skills into sustainable income.
