U.S. President Donald Trump has suggested rebranding the Immigration and Customs Enforcement (ICE) agency as “NICE” by adding the letter “N” for “National.”
He argued that the change would confound critics in the media and within the Democratic Party.
In a post shared on his official X account on Saturday, Trump launched a poll on the proposal while defending the agency’s role and criticizing its portrayal in public discourse.
“POLL: ICE has been abused by the Fake News Media at levels never seen before. They are Great Patriots who work hard and do a fantastic job in a very hostile environment,” he wrote.
He added that “Much of this hostility is caused by the Dumocrats and the Fake News,” while outlining his idea to rebrand the agency.
“The concept I have had for quite some time — A strong feeling that the name of these Patriots, ‘ICE,’ should be changed to ‘NICE,’ in that it will totally discombobulate crooked, dishonest, and unpatriotic reporters and journalists,” he said.
Explaining further, Trump argued that journalists would be forced to use positive-sounding language when reporting on immigration enforcement activities if the change is adopted.
“For them to say, ‘We went to a NICE Facility today,’ as opposed to ‘ICE’ or ‘NICE Agents have deported a violent drug dealer,’ they won’t be able to handle it, they will go totally crazy!” he said, adding that the change would involve “just adding an ‘N’ (‘National’) to ‘ICE’ (Immigration and Customs Enforcement), a much more prestigious name.”
Trump acknowledged that the idea has met some resistance within the agency’s leadership, noting comments attributed to former acting ICE Director Tom Homan.
He said while “everyone loves it,” Homan had indicated that “the Agents do not love it as much as the other population.”
The president ended his post by inviting public reaction, asking, “Who thinks that we should add an ‘N’ to change the name of ‘ICE’ to ‘NICE?’ Thank you for your attention to this matter! President DJT.”
The proposal comes against the backdrop of ongoing debates in the United States over immigration enforcement.
The Immigration and Customs Enforcement (ICE) agency continues to receive strong backing from conservatives for its deportation operations, while critics accuse it of employing excessive tactics.
President Trump has consistently defended ICE, positioning it as a cornerstone of his immigration policy agenda.
His recent post on X sparked immediate reactions: supporters praised the renaming idea as a clever defense of the agency, while opponents dismissed it as a distraction from more pressing policy challenges.
