In actual sense people with integrity are seen as being more trustworthy and reliable, and this can lead to opportunities for personal, professional and bussiness growth. For example, individuals who consistently act with integrity are more likely to build strong relationships, both personally and professionally, which can help them to achieve their goals and aspirations.
Similarly those who prioritize integrity are more likely to build a positive reputation, which can help to attract and retain customers, employees and other stakeholders. In fact, according to one study, improving organizational integrity can result in a direct and dramatic improvement in employees’ performance. Bussiness owners that have a culture of integrity are also more likely to foster innovation, collaboration and teamwork, all of which are important drivers of performance and success.
The above narratives are what define the CEO of Sirtified Perfume and More, Femi Adetayo Olowookere, a Perfume merchant who has carved a niche for himself in the wholesale bussiness of designer perfumes at the famous Trade Fair Complex along Lagos-Badagry expressway, Shop 94 A, Akwa Ibom plaza.
In a chat with some beauty and style correspondents at his office on Wednesday, November 26, 2025 Adetayo said:
“For us at Sirtified Perfumes and More, we have implemented several measures to ensure that our daily operational activities are integrity-driven. We demonstrate integrity in our actions and decisions, setting a standard that can never be compromised. Infact we even established feedback mechanisms that allow our clients or should I say costumers to report any unethical behaviour or integrity breaches, ensuring prompt action and resolution. We also have open and honest communication within our outlet here at Trade Fair Complex and that has kept us in business for twenty years back to back. I must also extend my gratitude to those who trained and tutored me in this bussiness they are angels in human form.
“However, I usually tell people that entrepreneurs and managers need to embrace integrity in everything they do. After all, all organizations are made up of people who run them. Bussiness owners must walk the talk. Always be an example to others. Make others see you are a person of integrity. Spread the word. Create team meetings to explain, discuss and implement integrity. Create a process. Make sure your team understands that they must constantly review the organization’s actions and policies and must constantly be on the lookout for ways to improve in terms of integrity. Implement reminders. Hang signs and banners that remind everyone to honor their word. Never stop. Always remember that integrity is not nice to have; it is a must-have.
“Following these steps which I just mentioned, they could perfectly help to take bussiness owners to the next level. There is always a next level and surely integrity is what can make it to be attained. The work of improving one’s integrity level is an endless job, a mountain with no top. Every time you get to the next level, you will find there are more things to take care of and you must never give up.
“Still talking about integrity, remember Sirtified Perfumes talked about 2025 early Christmas Sales on designer perfumes with up to 50% off beginning from December; it is our responsibility to ensure that every promise made should be kept, and of course that is one quality and distinction that stand us out among our peers. We dont take our customers for granted, we respect and value them and we always appreciate their consistent patronage and I pray God will continue to bless them so that they can increase their volumes and frequency of patronage.
“Meanwhile, I will still like to encourage more Nigerians through this medium by appealing to them that they should never do without wearing a nice fragrance in their respective daily lives. Let me quickly say this, the use of perfume is important to complete your look as it serves as an invisible accessory that tells people who you are before you even speak. It enhances your mood, boosts your confidence, and makes you attractive. Perfume can also act like an aphrodisiac and is considered a luxury item that combines artistry, craftsmanship, and sensory pleasure. It is not just about smelling good; it is about aligning your scent with your lifestyle and expressing your personality. And I assure Nigerians and others from other parts of West Africa that they can get all what they desire right here at Sirtified Perfume and More. Our contact address has not changed, we are at Shop A94, Akwa Ibom plaza (upstairs), Trade Fair Complex, along Lagos-Badagry, and we can be reached on +234 808 740 2121.
“My general advice once again is that since gaining integrity is never-ending work, everyone must start right now by taking five minutes to think, and do self introspection. Find something in your organization or professional life that is not working right. Think about how the tips I highlighted could help to foster more trust to overcome that hurdle. In my experience, doing this kind of work can bring results in terms of workability, performance and power. And I assure you everything will seamlessly fall into places especially when God is involved. And for us at Sirtified Perfume and More, God Almighty is our cornerstone, He never fails and surely He will not fail us.”
