With no shred of doubt, Oyinda Oladejo needs no introduction to be known as her fame in the movie industry for more than three decades has turned out to be a cutting edge for her.
For Oyinda, fame has become a valuable asset for her, particularly as a celebrity with high moral rectitude and dignity. She also leverages her popularity to engage in various business ventures, creating successful company and brands.
Today, this thespian has become one of the biggest Aso Oke fabric merchants in the Nigeria while also using her fame as a foundation to enhance her brand through trademark protection, and allowing it to capitalize on her unblemished identity which she has built for many years.
This gorgeous and elegant looking woman runs one of the most successful and flourishing Aso Oke outfits, it is called AYJedidah. She is known for stocking top quality Aso Oke, with exquisite designs that you will rarely find anywhere else. She also has the capability to offer exclusive designs to her top customers who demand exclusivity.
This is one of the reasons why many A-list celebrities and top society women don’t joke with Oyinda Oladejo when it comes to settling for classy and exquisite Aso Oke. They all know she stocks top-notch designs that will make the most expensive Lace fabric play the second fiddle. Ask any top society woman, and they will tell you that all you need to do is go and see Oyinda and she will get you the Aso Oke design that suits you perfectly.
Another thing many love and admire about this adorable lady is her charming personality and absolute beauty. She is blessed with a fabulous figure and stunning look that makes her a walking advertisement for the business that she does. She has just the perfect body frame and height to carry whatever she wears ever so well. And yes, Oyinda also has an enchanting smile to go with it. The effect of this is that, once she wears a particular Aso Oke and steps out, every lady she meets wants to buy the same design from her and from there, the demands start coming in.
To make this yuletide season more memorable for me, this Ondo-born businesswoman and movie superstar gifted me a lovely customized Aso Oke fabric which reflects the essence of the current season. My visit to her wonderful outlet in Lagos got me awestruck with lots of creative energy embedded in her as well as her unparalleled excellent entrepreneural spirit, she isn’t just a business tycoon but she is also an employer of labour who believes in promoting the rich African culture in every sense.
She can be reached on her Instagram handle @AYJedidah – it’s a one stop destination where you can get Aso Oke for all occasions and ceremonies, designed fabrics, customised T-shirts, beads, jewelleries and other fashion accessories.
What further distinguishes @AYJedidah from others is how the owner explores the art of Nigerian Aso Oke weaving, uncovering techniques, intricate patterns, and the deepening of rich cultural significance behind African traditional craft and expansion of it’s socio-economic importance and strength.
Impressively, the story of Oyinda Oladejo instructively serves as a guiding tool for Nigerian youths and even young entrepreneurs, especially in encouraging them on how to embrace the culture of hard work, learning, sacrifices, resilience, diligence, discipline and perseverance in order to realise their God-given potentials and achieving success, while also bearing in mind that there shouldn’t be excuses for failures or resorting to crimes or any other defiant behaviours in life.
